Why We Invested in Qoruz

A discovery platform for creators which doubles up as a marketplace for their services

What is Qoruz?

Qoruz is a discovery platform for creators and also a marketplace for their services. It enables brands to find creators for any category and eventually engage them for a campaign, further it also acts as a SaaS tool for running analytics on marketing campaigns.

Praanesh Bhuvaneshwar, the CEO, has over 10+ years of experience with companies like Zapak,Simplify360, Hindustan Times. He also led digital strategies for Pepsico,Indigo and United Spirits.Prabakaran, the CTO, has worked with HT Media and has built tech for tech startups, including WAG.com

They have deep domain experience in digital marketing industry and are leveraging that to build for this sunrise sector 

What does Qoruz do?

The influencer marketing industry in India is expected to grow to ₹ 28 billion by 2026. It is projected to grow at a compound annual growth rate of 25 percent over the next five years. With the rise of social media, companies have shifted towards content creators and influencers to help them with branding. 

Brands have been leveraging the content to engage with their customers in-depth and more meaningfully, thereby driving consumer adoption and retention. However the engagement between the two sides has largely been cumbersome, opaque, and high-cost due to the involvement of marketing agencies, middlemen, managers, etc

Qoruz has created a platform + SaaS tool for brands and content creators to engage transparently. While brands can search and zero-in on the right fit for them, basis demographics, reach, relevant segment, and target viewership, they can also measure the outcomes of their campaigns. It is creating a Fiverr-like destination for brands to leverage the creator economy. 

Qoruz is a pureplay tech product, acting as a yellow pages for content creators and influencers, and an analytics tool for in-depth campaign measurements. The prospect of creating a launchpad for brands to engage with their customers viz-a-viz social and live commerce, community engagement, influencer marketing – all on a single platform holds a lot of upside potential. 

Conclusion

Extensive coverage, smooth UI-UX experience and transparency and in-depth analytics around campaign execution has led the customers to continue using Qrouz for years. Our interaction with multiple brand owners and content creators have affirmed the requirement for such a platform. We are positive about the company’s ability to ramp up and be a strong brand in the creator economy space and even go global.

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