What is Merapashu?
Merapashu360 is creating inventory led digital market place, with quality-check, fulfilment led, for trade in cattle and cattle feeds (credit, dairy ancillary) using technology, physical network and subject matter expertise
Divyanshu Tambe, Founder & CEO, has 15+ years IB exp. He has been an advisor to a agtech firm, and a mentor to startups for AI and ML deployment. Niket Agrawal, Co - Founder, has over 4 patents to his name. He has been an entrepreneur for long and had co-founded 2 startups prior to Merapashu360.
Why this Industry?
Animal husbandry in itself is a huge market of $31.2 billion, growing at a CAGR of 14%. While this space still remains largely unorganised and fragmented with a lot of mistrust and information asymmetry.
The space is dominated by small farmers who produce over 80% of all milk. Unfortunately, these farmers are often a victim of mis-representation of milk yield/ health and high cost of transaction and low transaction certainty. The farmers also have a very high cost of credit and LPNG payment cycles.
Why We Invested?
This market is characterised by an unorganised and underserved market with financial and executional inefficiencies. This makes it a perfect environment for a company to disrupt the space completely. MeraPashu is approaching this problem with a full stack model, where they become a one-stop marketplace. The founding team is stellar and have a very clear detailed thesis on which they are working on.
Most of the platforms currently are doing discovery , while this may be a simpler model to execute , monetisation and leakage is huge and thus calls for a full stack asset-management model. We believe the opportunity is massive and while building an asset based model may be complex but can help in building long term moats
 | A guest post by
|