What is Hoggy?
Hoggy is an app for edutainment creators to engage kids via interactive content. The app features international creators like JunyTony, who has 1.65 million subscribers on YouTube. Hoggy aims to make learning fun for kids by providing interactive content that is both engaging and educational.
Hoggy allows popular creators to convert their existing videos into cartoon activities and courses. The creators take a commission on their revenue generated from the app. Hoggy's content is interactive and designed to engage children, making learning fun and exciting.
Why this Industry?
The edutainment industry is growing rapidly, with the most streamed app globally being YouTube Kids, indicating the high demand for this type of content. There are 15 million YouTubers making content for kids. India is a promising market due to its large population of young children.
The total addressable market for Hoggy is significant, as the edutainment industry is expected to continue growing at a rapid pace. The market potential for Hoggy can be estimated by taking into account the number of children using edutainment apps and the average revenue generated per user.
Why we invested?
We see the increasing demand for interactive educational content and believe that Hoggy's approach of converting existing videos into interactive courses is a unique and innovative solution that sets it apart from other players in the market.